Media Performance Insights

Think of Media Performance Insights as your personal team of media obsessives and communications experts. We’ll review how you did, score what worked, identify what didn’t, and build custom simulations for your next high-stakes moment.

Why MPI exists

Most feedback after a public moment is useless.

Your team says you did great. A friend says you sounded fine. Someone texts, “Nice job.” People close to you usually won’t say you wandered from your message or answered in a way that made headlines worse.

Media Performance Insights reviews public moments the way a coach watches game film. We look at what you said, how you said it, what people likely heard, and what needs to change before you sit in that chair again.

What is an MPI Score?

An MPI Score is as unique as you are.

It’s Media Performance Insights’ indicator of how you handle high-stakes public communication across 45 metrics.

Grounded in the circumstances of one media moment, the score identifies strengths and weaknesses from a third-party perspective.

Over time, MPI Scores can show patterns. Those patterns can help you and your team make sharper decisions about who should speak, what to say, where to say it, when to speak and how to prepare.

Choose your path

Start with what happened or what’s coming next.

Media Performance Analysis

You did the interview or podcast, or you answered questions after a board meeting, hearing, panel, speech or press conference. Now you need to know what the world heard.

Media Performance Insights analyzes your appearance closely and delivers an in-depth report on what likely worked, what got in your way and what to practice before your next high-stakes public moment.

Request an Analysis

High-Stakes Media Simulations

“How do you get to Carnegie Hall? Practice. Practice. Practice.”

Nothing builds confidence in public communication like experience. MPI builds virtual or in-person simulations that mimic the situations you’ll face: hearings, interviews, podcasts, press conferences or tough Q&As, inside or outside your organization.

These simulations can prepare one person, a small group or a full team.

Book a Consultation

Workshops and presentations

Media Performance Insights leads a select number of workshops, trainings and presentations on media readiness, staying on point, interview preparation, public appearances and tough Q&As.

These sessions work for leadership teams, communications teams, associations, conferences and retreats that want a shared language for performance and a way to practice before the next public moment.

Book a Consultation

Virtual Appearance Setup

A big video appearance can go sideways before anyone hears your first answer. Your computer, camera, microphone, lighting, room, internet connection and platform all matter.

The Media Performance Diagnostic is a virtual session that looks at the technical side of your setup and gives you a written plan for what to fix or upgrade.

Book a Diagnostic

What makes MPI different

This work comes from people who know both sides of the microphone.

Media Performance Insights is led by James A. Brown, a media and communications veteran who has hosted broadcasts, prepared briefings, interviewed public officials and helped leaders think clearly before high-pressure moments.

MPI understands how questions are built, why answers fall apart and when someone sounds prepared instead of trapped.

What you get from an analysis

Media Performance Insights reviews a single appearance and turns it into a plan for your next high-stakes public moment.

  • A detailed review of one appearance
  • An MPI Score
  • An MPI report
  • A practice plan for your next public moment
  • A recorded walkthrough

Struggling to tell your story in public?

Don’t hope you’ll get better.

Get a plan today.

Who this is for

Media Performance Insights is for high-profile individuals whose words carry weight.

Executives, founders, public officials, athletes, advocates and spokespeople who face interviews, hearings, debates, podcasts, press conferences, panels, community meetings, board questions and crisis moments.

It’s also for communications teams, chiefs of staff, publicists and advisers responsible for getting someone else ready.

People who know the last appearance felt off, even when everyone around them said it was fine.

Confidential work

Some public moments should be planned for quietly.

Media Performance Insights works discreetly with leaders, teams and organizations preparing for sensitive interviews, internal announcements, situations involving lawyers or boards, political pressure, moments where one bad answer can travel and public questions that are moving fast.

Let’s find a path that fits.

If your moment already happened, request an analysis.

For a moment coming soon, book a consultation.

Request Analysis Book Call